How owning sports cards and sports memorabilia benefits collectors, investors....AND society at large:

1. There is a well known and established collectors market that spans over 80 years non stop for sportscards and that does not take into account several sports cards produced randomly twenty years prior. This proves that there has always been a market for said items even if they started off as promotions for other products sold or for sports fans. Two thirds of the western world population collects one item or another yet the distinction and production years and values of those items are more often random and dependent on the eye of the beholder or buyer who attributes him or herself the value of those items. In fact it is quite difficult, if virtually impossible in the majority of cases to even be able to prove the instrinsic value, market for and materials used to produce those collectibles. In the case of sports card collectibles there is obvious proof of the materials used to produce the item and the fact that photographers, photography equipement, travel, computer technology, photo design, paper - cotton - plastic production and use was involved in the production of those items.

There is also an obvious truth that the size of most sports cards implies there were less raw materials needed to produce the finished item compared let s say to toilet paper or tissues in the case of cotton or even a simple 8 x 11 sheet of bleached paper. This assumes operational costs for obtaining those raw items were less for the most part than that sam sheet of paper or roll of toilet paper YET compared to those items that often are disposed of rapidly or in need of recycling sports cards remain a fixed asset NOT to be disposed of and retaining value in the long run when collectors care for them....not to mention that sports cards (those without plastic) are in theory recyclable as well but truth is to a collector memories and pass times often give it a value because let s face it...who remembers how much paper one used up, put in the recycling bin or the truth of how much toilet tissue was used up and thrown away in the last year. Since a collector collects he or she also prevents the need to produce the same item over and over again...this is why there is a market for old sportscards and not paper (LOL).

2. An investor often has been exposed to the existence of the marketplace and sports card industry s existence from their childhood. Many of them are sports fans and nostalgic but also who among them as not recognized the reality that sports cards from the past bought at much lower costs fetch higher return on investments than most financial assets in terms of percentages...who does not recognize there are many collectors out there and that if insurance companies are willing to insure your collectibles it is implied there is value to these items where as finding an insurance company that would provide insurance for your toilet paper or paper purchased is very unlikely unless the home or warehouse it is stored it comes with it...diversifying your fixed assets and the reality of the stability of the values of the large majority of these sports card collectibles makes it an underestimated storage of value...that is turned into liquidity faster than real estate and other fixed assets...when a marketplace, such as our site and local sports card dealers accessible to pretty much everyone in north American urban centers...as well as a heritage in time and value to future generations is a constant reality...as an investor one must realize the no maintenance fees associated with owning these items and the truth that while not everyone can afford to buy luxury items and no one has sold their home to buy a rare sports card there are several times sports card have been sold for vacations, down payments on real estate and luxury items though. So rather than focusing on the state of the economy, the purchasing power of currency or what one can leave future generations that will benefit them in the long run why not solve all these worries by not only purchasing fine original works of art but also recognizable and easily storable sports cards.

3. People of all walks of life and personalities discuss their desire to create ever lasting bonding moments with family members, their friends and others who share their common interests...the simple times when an activity gives reason to talk to one another, to work in cooperative manner on a common project, to build something new and that defines you and allows you to maintain wealth, get wealthier and thus have more time to do the above, to help the environment, to connect the good parts of your childhood while protecting the environment and reducing costs attributable to purchasing consumer goods that are not essentials and depreciate one must ask themselves is not collecting and investing in sports card and collectibles an avenue to achieving more than one can doing all they do that prevents all the above to be lessened or to lessen the time available to get to these points...children gain organizational skills, math skills, photography skills, memory skills, discipline and focus while collecting sports cards and collectibles. Adults gain SO much more...AND a fixed valued, and recyclable fixed asset they can one day turn into currency...one must ask themselves if society would benefit more from collecting and investing in sport cards and collectibles than most of the technologies that outlive themselves within calendar years and ultimately lead to impoverishment of financial and community values...consider these truths when considering whether or not to collect what is offered on this site.

Why the sports card - collectibles industry is less popular than it should be

1. The false dependence on and belief, among both buyers and sellers of the items and collectables, that EVERYONE abides ONLY by one majorly recognied common price guide magazine in the industry limits the flexibility for buyers to negociate buying for less and prevents sellers from seeking to charge more to a willing buyer, turning the industry agents and customers into non free market speculators rather than agents to grow the industry and interest on a wider scale. There are omissions of certain sets, certain stars in earlier career sets priced as commons while newer sets have these same players in base sets not being commons, for example. Unproven players with lower than average stats are overvalued often compared to proven stars with above stats, as another example. In some cases one viewing them sees a pattern that is logical and in another case it seems random. All this seems too random for the common investor even though it may incite collectors to spend time noticing the difference, which pushes investors away and possibly keeps collectors interested (it is assumed) but all this to say the reason behind the way our marketplace is set up per team, per value sold for and per statistical performance when said prices are the same creates a sense of what investors in these items shown should be and what is recognized as having substantial value.

Today's collectors are pressed for time and often overwhelmed with the vast amount of unstructured and uncategorized information available in standard price guides. Unlike the majority of price guides available in the broader collectibles market place this site follows a purely informative and non-prioritized approach. We designed it to focus on the best of the best of the rookie cards and top valued cards, among the millions in existence, according to the above mentioned major price guide and focuses on the needs of today's investment-minded collectors by providing them with information that is prioritized and recognized as valuable by everyone involved in this industry. With an unwavering focus on statistical analysis to identify the most valuable and profitable items we aid collectors to focus on the most important items to own and orient investors to get the most out of their money and maximize the potential in the marketplace for resale by fellow investors, along side collectors.

2. The sense that there is an over abundance of supply of rookie cards from various manufacturers and that completing sets is virtually impossible to do unless one pays way over stated price guide magazine prices...which means they will never get their investment back upon selling their completed set

3. The reality that economic rough times for retail industries means sports cards and collectibles are viewed, NOT as investments, but as luxuries collectors can live without, when in fact an investment in them serves as a hedge to what they paying more for...for example inflation for a good in short term in a bad economy reduces value in short term of financial assets for an individual yet if they purchased collectibles the value of their collectibles would maintain themselves and once their financial situation improves they would turn their purchase for the sports card - collectible into a fixed asset consumer investment in their long term portfolio of worth.

4. Lack of recognized, name brand & thus trusted online retailers whom they are sure as WHAT they want and will DELIVER what they paid for upfront. This leads collectors and investors to shop at local dealers who must charge the maximum to cover operational costs and reduces the savings they could get buying from online operators with lower operational costs...thus reducing the marketplace to few opportunities for growth...yet allowing the industry itself to remain focused a less investors with MORe rare items which may also be a good thing.